Gold bars online. Gold dresses 2011. Hammered gold wedding band.
Gold Bars Online
- (Gold bar) A gold bar is a quantity of refined metallic gold of any shape that is made by a bar producer meeting standard conditions of manufacture, labeling, and record keeping. Larger gold bars that are produced by pouring the molten metal into molds are called ingots.
- (Gold Bar (Edmonton)) Gold Bar is a residential neighbourhood in south east Edmonton, Alberta, Canada.
- (Gold bar) Gold and other metals are casted into bars in order to store and pile them better. On the bar there's engraved the make of the producer, the fineness and the bar number.
- While so connected or under computer control
- In or into operation or existence
- With processing of data carried out simultaneously with its production
- on-line: on a regular route of a railroad or bus or airline system; "on-line industries"
- on-line: connected to a computer network or accessible by computer; "an on-line database"
- on-line(a): being in progress now; "on-line editorial projects"
Scion Rare Metal
Together with Scion, global creative and brand-engineering agency ATTIK (www.attik.com) today detailed their multifaceted marketing campaign promoting the first limited-production Scion for 2008: the xB Release Series 5.0 (xB RS 5.0).
As ATTIK's creative director Simon Needham explains in our complete story below, "For our campaign, we are treating these vehicles as priceless valuables. In selected neighborhoods across the U.S., street teams in security uniforms will appear driving campaign-branded armored transports. Street team members (provided by New York-based Massivemedia) will provide giveaways that allow recipients to access a password-protected area of the microsite we've produced - where they can download a screensaver, instant messaging icons and a desktop background. Visitors can also learn more about the model and access other original content."
As announced by Scion last month, only 2,500 xB RS 5.0s will be produced, with each one featuring dazzling Gold Rush Mica exterior paint and accented interior trim, a KenStyleR body kit, a moonroof, RS wheel covers and individually numbered badging. Under the direction of ATTIK's Co-Founder and Creative Director Simon Needham, the agency's team worked closely with Scion to create and launch a new integrated marketing campaign promoting these unique vehicles, which become available this month. The online component debuted on Saturday, Feb. 16, in support of the campaign's guerilla activities, which kicked off on that day.
"For our campaign, we are treating these vehicles as priceless valuables," Needham explained. "In selected neighborhoods across the U.S., street teams in security uniforms will appear driving campaign-branded armored transports. Street team members (provided by New York-based Massivemedia) will provide giveaways that allow recipients to access a password-protected area of the microsite we've produced -- where they can download a screensaver, instant messaging icons and a desktop background. Visitors can also learn more about the model and access other original content."
Street teams will be out again giving away their 'gold bars' in these cities: San Francisco, Sacramento, San Diegeo and Los Angeles, California; Austin and Dallas, Texas; Atlanta, Georgia; Miami, Florida; Portland, Oregon; and Seattle, Washington.
"This is the first time Scion is using street teams to bring attention to a Release Series vehicle," said Jack Hollis, Scion vice president."We love the eye-catching color and couldn't resist playing off of the xB Release Series 5.0's gold theme. We'll continue to engage young trendleaders and brand enthusiasts with fun, creative and non-traditional campaigns like this."
A story of St. Louis Union Station
Here's the best transcription I can do from this photo. I wish these letters were available online!:
I am a black American, and St. Louis Union Station provided an experience that even after forty years remains clearly etched in my memory.
In December 19[44?], the United States was at war. I had just finished thirteen weeks of grueling training to become commissioned as an officer in the U.S. Army. Walking tall and proud in my new uniform and shiny gold bars of a 2nd Lieutenant, I was visiting friends in St. Louis en route to an overseas combat assignment.
Tow of my friends drove me to the station. It was my first time to see the impressive fountain "Wedding of the Waters". And inside the station, the almost breathtaking [?panorama?] of trains lining up in tracks stretching endlessly into the distance under the high vaulted skylighted roof. And the people! Well dressed and ... happy children, many of the women beautifully ... in furs and jewelry as they milled about in a shifting ... of arriving and departing passengers.
Having time to spare before my train was to depart, I offered to buy my friends a drink. They looked at me for a moment, then one said slowly, "Not in here you won't". [...] was my first experience of racial prejudice, not the last, but it was one of the most lasting. Perhaps it was the particular circumstances, the ... embarrassment of my friends, the peculiar irony of my position. I wasn't angry. Sick to my stomach is more like it. A bright shining moment needlessly terminated.
Shortly I boarded my train in my new uniform and bright gleaming bars, off to fight, and possibly die, for my country, to preserve the American way of life. Yes, I remember Union Station, but with no affectionate nostalgia. Sorry this isn't more upbeat, but that's the way it was.
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